Tuesday, July 23, 2019

Google Makes YouTube Masthead Ads Available to All Advertisers

Smart recommendations to make Google Ads profitable

 

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Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets. Ads will be available to buy on a CPM basis.
Until earlier this year, the only way to buy YouTube masthead ads was to do a full day takeover. That means everyone who visits YouTube on a particular day would see the ad.
That option is still available, but the cost of running a masthead ad for an entire day puts that option out of reach for many advertisers.
Not to mention there are no targeting options when buying the ad on a per-day basis. It’s shown to everyone, so advertisers are paying for people to see the ad who may not even be interested.