Monday, November 11, 2013

Basic On-Page SEO Tips That'll Boost Your Rankings

These are the factors that lies within your website and effect your search engine rankings or you can say on page optimization is mainly the way how your write the code of your website.

Example: -  
  • How to use your html elements
  • How to write title tags. Create a keyword rich title tags.  <title>Key One – Key Two- Key Three</title>
  • How to write meta tags. Create a keyword rich description. <meta name= “Description” content= “A natural description of your website, using your primary keyword first, and the second and third as you are able.”>
  • How to write anchor tag and alt tags. Create a keyword rich headline. Use an <H1> tag for your headline and be sure to put your main keywords into it early on.

Title Tag Optimization – 

 “Use Accurate/Descriptive Title for Your Page/Articles” 
Whenever a visitor or bot visit to your website or blog, the primary thing recognizable is your website or blog post title. Title tags are among the most essential On-Page SEO elements of your website. Your website or blog post title must be unique, Create a keyword rich title tags, for example - <title>Key One – Key Two- Key Three</title>. A Title less than 70 is suggested.
 

Meta Description - 

“Only Add Tags to Post that Clearly Describe the Content”
Every search engine (Google, Yahoo & Bing etc) bot always check out the distinct Meta description of your post. This description performs a crucial role in your website and make sure you contain the relevant keywords of your posts. Create a keyword rich description, for example - <meta name= “Description” content= “A natural description of your website, using your primary keyword first, and the second and third as you are able.”>Meta description must be exceeding 160-170 character including spaces.

Here is the video for you all to watch: -

Create SEO Friendly URLs

“Have a Clean Permalink Structure” 
Having an SEO-friendly URL indicates search engines can easily discover what a webpage is concerning. When you contain punctuation marks, numbers as well as other characters, they've no chance of understanding what that URL is about, for example – http://www.example.com/?p=786 (Ugly URL) this link is an unfriendly URL to search engine but users to as well. http://www.example.com/seo-services (Good URL) and the second link have a better selection of rich keyword phrases in the URL as this improves online presence of your website over the search engine.

Check out the image below by MOZ that explains a SEO friendly URL structure –

SEO friendly URL structure Via Moz

Image Optimization - 

“Optimize Your Images and Use Alt Tags”  
You could not understand this, but images can create a large amount of traffic from image-based search engines Google Images, now is the time to optimize your website images for better SEO. If you have an image of the “Funny Dog”, your Alt Tag should read something like this:

Alt = “Funny Dog”
Funny Dog

Here is what the full image code should look like:

<img src=”http://www.example.com/funnydog.jpg” alt=”Funny Dog” />

The important thing to creating great alt tags includes three points:
  • Image needs an appropriate description, without keyword and key phrase stuffing.
  • It must be keyword rich.
  • It must be short and to the point.
A lot of those ways will not possess a huge influence on the image rankings on their own; however, if you combine all of them, you should see an increase in rankings. Google's Matt Cutts discusses the importance of alt tag…. Here’s his video

Write unique, interesting, beneficial content and put into practice all the points of this on-page SEO guidelines into your website and you're going to be ahead of the pack already! That’s it...

Thursday, November 7, 2013

What are the top 10 factors to get better search engine Ranking?

Google’s ranking factors depend on a number of methods, of which page rank is just one of them. A page rank is the importance that Google gives for a particular page.

1. The Key to use keywords

Much of search engine optimization takes place while writing content or just before publishing it. Keywords are important, even if many have begun to feel they are not quite so. To begin with, a title’s keywords must match the content and search terms. Keywords need to be used in the content as well, but scarcely. Keywords help Google’s spiders to understand what your content is all about.

2. About linking

There are certain off-page ranking factors which every web-admin must consider. It is well known by now that backlinks from trustworthy or authority sites are important to boost a site’s SEO rank. One can always include quality inbound links to other sites, as that is favoured by Google as well. Linking to informative ad well established sites is paramount.

3. Internal linking

One could also link to other websites that you may own, if the content is relevant. Internal linking helps to drive traffic to previous posts even if they are old.

4. Importance of Social Signals

The internet has become social, and a site’s importance depends on how much it shared, liked or endorsed by those who visit it.

5. Clean URL’s

The URL structure must be clean, and should not be clogged with symbols, numbers and meaningless alphabets. For this, one would have to change the URL slug in the permalink.

6. Importance of Meta data

Meta descriptions, Meta titles and Meta keyword tags allow readers to identify the kind of content that a link might lead them towards. It also helps search engines like Google to identify what the site is all about and direct users to the webpage based on their queries.

7. Using and Not using SEO tools

While it is not a great idea to use tools that claim to help improve search engine ranking, there are a few good tools that make descriptions and titles appear in a clean way when one shares links on Facebook, or when they appear in search results.

8. Error Free and clean web pages that load fast

Flash and JavaScript aren’t particularly SEO friendly, and using HTML5 may always be more search optimized than using the former two. At the end of the day, great content makes visitors keep coming back to your site is what is most important. HTML5 loads faster and is more search engine friendly than Flash.

9. Content Quality

One must write for human readers, and not search engine robots. Rewriting, plagiarizing or not contributing anything new can affect a webpage negatively.

10. Publishing Frequency

It is also important to publish regularly. Web crawlers and spiders visit pages more often when content is published in regular intervals.