Google Makes YouTube Masthead Ads Available to All Advertisers

Smart recommendations to make Google Ads profitable

 

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them.

 

Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets. Ads will be available to buy on a CPM basis.
Until earlier this year, the only way to buy YouTube masthead ads was to do a full day takeover. That means everyone who visits YouTube on a particular day would see the ad.
That option is still available, but the cost of running a masthead ad for an entire day puts that option out of reach for many advertisers.
Not to mention there are no targeting options when buying the ad on a per-day basis. It’s shown to everyone, so advertisers are paying for people to see the ad who may not even be interested.

 

PLANNING FOR THE SEO FUTURE

Planning for the future: How to move with Google updates in the search algorithm

Google used to change the search algorithm periodically with some major updates. Penguin 4.0 and possum are the updates which are popular among the SEO marketers. Each time when there is an update in the search algorithm, SEO marketers should keep three important things in mind. They are:

1. Don’t be afraid, be strong
2. Take your own time
3. Read the necessary sources and act accordingly.

When there is an update in the algorithm follow these practices to move on with it:

• React when it is necessary

Google algorithm update is important part in the SEO world, where it is not necessary for you to react for small updates in the search algorithm. Sometimes these updates may be impossible for the small business men. It is important to follow the updates as well as on top sites. Keeping eye on the Google search algorithm updates will make you to be in top of the rankings and helps you in the digital marketing.

Many business men used to react for all the small updates thinking it would make an impact on them. But the idea is knowing what is more important and how it would help them to grow higher in the search engine rankings.

• Algorithm updates aren’t everything

Algorithm updates are not the end for the SEO Company and for their websites. The important thing is to check whether you have used all your possibilities to become top in the SERP rankings. Some possibility are check whether you have changed the style of writing content in the site and also check whether there is a problem in loading the site for mobile phones with your new content, look whether it takes more time to load the site. If you follow these basic ideas and perform accordingly, algorithm updates are not going to affect you in the rankings. Make sure that you don’t become a victim for the company failure by considering these updates.

How to track the algorithm updates

Here there are some sites which help you to know about the updates instantly.

MOZCAST:

MOZCAST will help you to know the exact climate of Google algorithm updates. It is described through a stormy day. This is great because marketers can check information daily in a general sense. When you see stormy day on this site you should keep an eye on Google blog.

MOZ PRO:

MOZPRO consist of dates and information about the changes in the Google algorithm. MOZPRO has an entire page to represent the Google updates. It is important to read the sources where MOZPRO has done a great job in collecting this information’s for us.

SEO book:

If you’re looking for the history of Google algorithm updates (from 2013) then SEO book will give you the details about the updates. They have highlighted all the major updates in Google. The best thing about the book is they have given explanation for all the updates.

There are many tools to monitor the algorithm updates, but the idea is to understand the major changes in the algorithm and change your strategy of SEO.

What is On-Page Optimization in SEO

In On-Page Seo we work on directly on the web site and the changes done on website we can see instantly  on web. Following are some different On-page activities we do betterment of site to get the maximum traffic and benefits from search engines and visitors.
On-Page SEO Activities
1) Write unique keyword rich Title Tag
2) Meta Description
3) Meta Keywords
4) Easy URL Structure for with keyword
5) Search Engine Friendly Website Design
6) Bredcrumb Navigation
7) Keyword Research
8 ) H1,H2,H3,H4 Tags ( include your main keywords)
9) Effective use of robots.txt file
10) XML & HTML Sitemap
11) Alt Tags for images
12) Internal Linking of web pages
13) Choose best file names with your keywords
14) Use of No-follow links
15) Your Mobile site version
16) Keep your code as simple as you can
17) Keyword Density
18) Remove Canonical Problem ( if it is exists)
19) Google Video Sitemap creation

How to Use Disavow Tool

 How you can get rid of spammy links to your site. The Google Disavow tool could be the saviour of your website if you've been hit by Google's Panda or Penguin updates.




http://www.youtube.com/watch?v=1t20G93AnWk

Basic On-Page SEO Tips That'll Boost Your Rankings

These are the factors that lies within your website and effect your search engine rankings or you can say on page optimization is mainly the way how your write the code of your website.

Example: -  

• How to use your html elements
• How to write title tags. Create a keyword rich title tags.  <title>Key One – Key Two- Key Three</title>
• How to write meta tags. Create a keyword rich description. <meta name= “Description” content= “A natural description of your website, using your primary keyword first, and the second and third as you are able.”>
• How to write anchor tag and alt tags. Create a keyword rich headline. Use an <H1> tag for your headline and be sure to put your main keywords into it early on.

Title Tag Optimization – 

 “Use Accurate/Descriptive Title for Your Page/Articles” 
Whenever a visitor or bot visit to your website or blog, the primary thing recognizable is your website or blog post title. Title tags are among the most essential On-Page SEO elements of your website. Your website or blog post title must be unique, Create a keyword rich title tags, for example - <title>Key One – Key Two- Key Three</title>. A Title less than 70 is suggested.
 

Meta Description - 

“Only Add Tags to Post that Clearly Describe the Content”
Every search engine (Google, Yahoo & Bing etc) bot always check out the distinct Meta description of your post. This description performs a crucial role in your website and make sure you contain the relevant keywords of your posts. Create a keyword rich description, for example - <meta name= “Description” content= “A natural description of your website, using your primary keyword first, and the second and third as you are able.”>Meta description must be exceeding 160-170 character including spaces.

Here is the video for you all to watch: -

Create SEO Friendly URLs - 

“Have a Clean Permalink Structure” 
Having an SEO-friendly URL indicates search engines can easily discover what a webpage is concerning. When you contain punctuation marks, numbers as well as other characters, they've no chance of understanding what that URL is about, for example – http://www.example.com/?p=786 (Ugly URL) this link is an unfriendly URL to search engine but users to as well. http://www.example.com/seo-services (Good URL) and the second link have a better selection of rich keyword phrases in the URL as this improves online presence of your website over the search engine.

Check out the image below by MOZ that explains a SEO friendly URL structure –

Image Optimization - 

“Optimize Your Images and Use Alt Tags”  

You could not understand this, but images can create a large amount of traffic from image-based search engines Google Images, now is the time to optimize your website images for better SEO. If you have an image of the “Funny Dog”, your Alt Tag should read something like this:

Alt = “Funny Dog”

Here is what the full image code should look like:

<img src=”http://www.example.com/funnydog.jpg” alt=”Funny Dog” />

The important thing to creating great alt tags includes three points:

• Image needs an appropriate description, without keyword and key phrase stuffing.
• It must be keyword rich.
• It must be short and to the point.

A lot of those ways will not possess a huge influence on the image rankings on their own; however, if you combine all of them, you should see an increase in rankings. Google's Matt Cutts discusses the importance of alt tag…. Here’s his video: 

Write unique, interesting, beneficial content and put into practice all the points of this on-page SEO guidelines into your website and you're going to be ahead of the pack already! That’s it...

What are the top 10 factors to get better search engine Ranking?

Google’s ranking factors depend on a number of methods, of which page rank is just one of them. A page rank is the importance that Google gives for a particular page.

1. The Key to use keywords

Much of search engine optimization takes place while writing content or just before publishing it. Keywords are important, even if many have begun to feel they are not quite so. To begin with, a title’s keywords must match the content and search terms. Keywords need to be used in the content as well, but scarcely. Keywords help Google’s spiders to understand what your content is all about.

2. About linking

There are certain off-page ranking factors which every web-admin must consider. It is well known by now that backlinks from trustworthy or authority sites are important to boost a site’s SEO rank. One can always include quality inbound links to other sites, as that is favoured by Google as well. Linking to informative ad well established sites is paramount.

3. Internal linking

One could also link to other websites that you may own, if the content is relevant. Internal linking helps to drive traffic to previous posts even if they are old.

4. Importance of Social Signals

The internet has become social, and a site’s importance depends on how much it shared, liked or endorsed by those who visit it.

5. Clean URL’s

The URL structure must be clean, and should not be clogged with symbols, numbers and meaningless alphabets. For this, one would have to change the URL slug in the permalink.

6. Importance of Meta data

Meta descriptions, Meta titles and Meta keyword tags allow readers to identify the kind of content that a link might lead them towards. It also helps search engines like Google to identify what the site is all about and direct users to the webpage based on their queries.

7. Using and Not using SEO tools

While it is not a great idea to use tools that claim to help improve search engine ranking, there are a few good tools that make descriptions and titles appear in a clean way when one shares links on Facebook, or when they appear in search results.

8. Error Free and clean web pages that load fast

Flash and JavaScript aren’t particularly SEO friendly, and using HTML5 may always be more search optimized than using the former two. At the end of the day, great content makes visitors keep coming back to your site is what is most important. HTML5 loads faster and is more search engine friendly than Flash.

9. Content Quality

One must write for human readers, and not search engine robots. Rewriting, plagiarizing or not contributing anything new can affect a webpage negatively.

10. Publishing Frequency

It is also important to publish regularly. Web crawlers and spiders visit pages more often when content is published in regular intervals.

Top 15 Most Popular Social Networking Sites of World

1 | Facebook
Quantcast Rank | 2 - Alexa Rank.
Most Popular Social Networking Websites | Updated 3/3/2013 

2 | Twitter

 5 - Quantcast Rank | 9 - Alexa Rank.
Most Popular Social Networking Websites | Updated 3/3/2013

3 | LinkedIn

 23 - Quantcast Rank | 14 - Alexa Rank.
Most Popular Social Networking Websites | Updated 3/3/2013

4 | Pinterest
16 - Quantcast Rank | 36 - Alexa Rank.
Most Popular Social Networking Websites | Updated 3/3/2013

5 | MySpace
 62 - Quantcast Rank | 138 - Alexa Rank.
Most Popular Social Networking Websites | Updated 3/3/2013

6 | Google Plus+
 *NA* - Quantcast Rank | *NA* - Alexa Rank.
Most Popular Social Networking Websites | Updated 3/3/2013

7 | DeviantArt
 74 - Quantcast Rank | 130 - Alexa Rank.
Most Popular Social Networking Websites | Updated 3/3/2013

8 | LiveJournal
203 - Quantcast Rank | 102 - Alexa Rank.
Most Popular Social Networking Websites | Updated 3/3/2013

9 | Tagged
 217 - Quantcast Rank | 282 - Alexa Rank.
Most Popular Social Networking Websites | Updated 3/3/2013

10 | Orkut
 *NA* - Quantcast Rank | 156 - Alexa Rank.
Most Popular Social Networking Websites | Updated 3/3/2013

11 | CafeMom
82 - Quantcast Rank | 1,144 - Alexa Rank.
Most Popular Social Networking Websites | Updated 3/3/2013

12 | Ning
411 - Quantcast Rank | 339 - Alexa Rank.
Most Popular Social Networking Websites | Updated 3/3/2013

13 | Meetup
516 - Quantcast Rank | 509 - Alexa Rank.
Most Popular Social Networking Websites | Updated 3/3/2013

14 | myLife
391 - Quantcast Rank | 1,670 - Alexa Rank.
Most Popular Social Networking Websites | Updated 3/3/2013

What is Sitemap and How many types of Sitemap?

What is Sitemap:-

A site map, sometimes written "sitemap," is an overview of the pages within a website. Site maps of smaller sites may include every page of the website, while site maps of larger sites often only include pages for major categories and subcategories of the website. While site maps can be organized in a variety of ways, most use an outline form, with pages arranged by topic. This gives visitors a good overall picture of how the site is organized and clearly defines all the resources the website has to offer.

How many types of Sitemap:-

There are two types of Sitemap

1. Html Sitemap

2. Xml Sitemap

What is HTML Sitemap ?

The HTML Sitemap is an easy way to supply your users with a snapshot of the structure of your website and allows for them to successfully navigate quickly through your website. HTML Sitemaps also help build up "Internal Linking" throughout your entire website.
HTML Sitemap is basically used for user point of view

What is XML Sitemap ?

XML Sitemaps have become the adopted standard for website definition on the internet. The XML Sitemaps standard began with Google as Google Sitemaps, and has transformed into an internet standard adopted by MSN and Yahoo. Now when you generate a sitemap for your site, if you follow a simple set of defined rules, it will be compatible with all three of the major search engines.
XML sitemap basically used by owner , crawler point of view not a user point of view.

 

 

 

 

 

 

 

Reasons For Penalties Site

Google Manual Action Penalties

Biundo took the podium next to talk about on-site manual penalty actions by Google. Manual actions can be applied to the site as a whole or a limited portion of the site.

The most common triggers for manual actions include cloaking and sneaky redirects. Most people know if they've done this, but sometimes they don't if, for example, they've inherited a site. You can go into Google Webmaster Tools, Fetch as Googlebot, and examine the code to find out.

Hidden text and keyword stuffing are other reasons for manual penalties. Again Biundo said that most people know what they have done here. The key is to just get rid of it, then go back to Google to tell them you've fixed it.

Thin content is another reason for manual actions. These are cases where there's no "value add" in the content. Things like auto-generated content, scraped content, and so on are all examples of this.

User generated spam like un-moderated comments could also trigger a manual action. Clean up the spam and close the comment spam loophole by doing things like putting nofollow on links to discourage it and using CAPTCHA for comments.

The next no-no is unnatural links, such as when you buy or sell links with the intent of trading PageRank. If you're selling links for traffic, make sure you nofollow them.

Links: The Good, the Bad and the Ugly

Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

One exception is some directories, Biundo said. Select directories are OK for a site to be listed within, like Yahoo, Best of the Web, and DMOZ. These are examples of directories where the editorial review standard for the links are high, and therefore, OK in Google's eyes.

So when looking to be a part of directories, don't pursue a vast quantity of directories, Biundo said. Be exclusive.

Guest posting when done well and in high quality sites is a valid technique, even though there's a lot of controversy around it. Guest posts at sites that aren't directly related to the industry or subject matter of your business can be a red flag to Google.

Also, when posting, don't use or overuse links back to your website within your guest post. Once is OK if it's appropriate.

Infographics are another controversial topic with Google. They've been vastly abused, so the key is to make sure they are high quality, factual, and offer value if you're going to use them as part of your digital marketing strategy.

Press releases are still OK, but just don't load them up with keyword-rich links back to the site. If you're going to embed links, stick to branded links for your site or business name in the footer of the press release.

There are countless ways to build manipulative links – many that have not been touched upon in this session. Biundo said it's as simple as knowing a bad link when you see one. Stick to Google's Golden Rule for links, and you should be OK.

 

 

Recovering from Penalties, Penguin, and Panda

Link Penalties: How to Recover From Penguin 2.0

Kathy Brown took the stage next to talk about how to recover from penalties or algorithm updates affecting a site. Penguin is an algorithmic detection, so you likely won't have any messages in Webmaster Tools or manual actions listed. So the traffic drop will be the biggest indicator cross-referenced to algorithmic updates.

Next step is to remove any problem links and then be patient as it's not an instantaneous recovery. Requesting a reconsideration is not going to help in these cases. The algorithm has to detect that the links you have removed are gone.

For manual link actions, you have site-wide and partial penalties. Look at the announcements in Webmaster Tools to see what action was taken and what the reason is for the penalty.

Identifying links can be daunting. So be sure you look at every domain in your link profile, but don't worry about examining each and every link if you have thousands coming from the same domain. Instead, choose a sample and determine if the links coming from the domain are good or bad overall.

Categorize the links for efficiency after identifying them, Brown said. You can group them together in categories such as "blogs," "links from the same 'C' block," "links from comments," etc. You can divvy up the work between team members this way.

Here's a five-step way to clean up links that Brown said they use at Stone Temple Consulting:

1. Build a list of links using tools like Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools and so on.
2. Categorize the links as previously mentioned.
3. Examine the links and determine if they are good or bad.
4. Get contact info through social, email, or snail mail.
5. Be polite when you contact the webmaster. Don't blame them, but be persistent.

After you've done all you can and if you've had no luck, you can try the Google Disavow Tool to disavow the links. If you have had luck in cleaning up your links, you can submit a reconsideration request at that time.

When submitting a reconsideration request, you need thorough documentation to show the reviewer at Google that you've done all you can to clean up your site. Stick to the facts and tell the story. Explain how it happened, how you cleaned it up, and that it won't happen again.

At the same time you are cleaning up links, you should be building great links through quality content. This is how you can ultimately pull through those penalties.

Basic Seo Interview Questions and Answers for Beginners

What is SEO?

Search engine optimization (SEO) is the process of changing the position

 of a website or a web page in a search engine's search results (Organic

 or Natural results).

Types of SEO:

Two Types of SEO are

 

1. On Page Optimization
2. Off Page Optimization

SEO Techniques:

Two SEO Techniques are

• White Hat SEO

• Black Hat SEO ( Negative SEO )

What is On Page Optimization?

On-page optimization is one of the types of SEO that refers to factor

that gives outcome to a website or web page ranking on SERP ( Search

Engine Results Page ). On-Page Optimization means controlling a webpage

by you or by your page coding.
Some of the examples are HTML Code, Meta Tags like Meta Title,

Description, Content Quality, Keyword Density, Outbound Links, Image Alt

 tag etc.

What is Off Page Optimization?

Off Page Optimization is also one of the types of SEO that are not controlled by the page coding.

Examples of Off-page optimization Link building, Blog posting, Image

Sharing, Document Sharing, Video Sharing, Info graphics submission,

Increasing Page Rank and Page Authority, Article submission, Getting

high quality links from relevant sites etc.

What is Page Rank or PR?

Page Rank is a rank that has been provided by Google for each and every

Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by

an Algorithm used by Google Web Search Engine. PR of a web page is based

 on the number of backlinks that received from other high PR webpage.

What is a Backlink?

Backlink means incoming links to a website or webpage. Inbound links are

 always better than outbound links. Those links are also known as

incoming links, inlinks, inward links etc. Getting backlinks from high

PR and relevant site is always good. Inlinks from .org, .edu sites would

 increase your website or webpage ranking on SERP. Do-follow links are

better than No-follow links.

What are out bound Links?

An outbound-link (OBL) or outgoing link is a link from your website or webpage to another website or webpage.

What is a keyword?

Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query.

What is Keyword Density?

Keyword density is the percentage density of a keyword or phrase

available on a webpage compared to the total number of words on the

page. It is one of the important ranking factors for search engines to

display a webpage on the SERP. Providing junk keywords on a page would

decrease the ranking of a webpage.

What is Anchor Text?

Anchor text is a clickable hyperlink that is also known as link text,

link label and link title. The keyword contained in the anchor text

would increase the ranking of a webpage that receives the incoming link.

What are organic results?

The page views come directly through SERP and not through any Off Page Optimization is known as organic results.

What is Googlebot?

Googlebot is the search bot software used by Google to index a webpage.

Crawling, Caching and indexing of a webpage happen through this

Googlebot by collecting details from that webpage.

What are Meta Tags?

There are several Meta tags used in HTML but the top four tags that are

used for SEO are Meta Title, Meta Description, Meta Keywords and Robot

tags.

What is Meta Title?

Title is the most important factors for a good SEO of a webpage. These

tags should be located within head section. These tags should tell some

useful information about that page. A good title tag should contain 60

characters. These titles would appear on the SERP for your website along

 with the Meta description of that page. Google won't penalize your page

 if it contains title with more than 60 characters and it skips the

remaining characters. If a web page doesn't contain title tag means

Google would select the H1 tag as title or it will provide the title by

its own.

Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won't rank your webpage.

What is Meta Description?

A description tag should describe a webpage and it should contain

keywords but don't stuff all the keywords. Meaningless description would

 affect your webpage. A description tag should contain 150 – 160

characters. If you provide meaningless or empty description, Google

would take the description from the content available in that page.

What are Meta Keywords?

In early days Meta keywords are the least important tag for Search

engine like Google. But it is an easy way to tell our important keywords

 to search engine. Meta keywords should contain less than 250

characters.
Now Google won't consider Meta keywords as one of the ranking factor.

What is White Hat Seo?

White Hat SEO is one of the SEO techniques that a Search engine always

likes. Usage of SEO techniques, tricks and tactics by following search

engine rules and regulations, algorithm and policies are known as White

Hat SEO.

What is Black Hat Seo?

Black Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques.Usage of SEO by not following policies and regulations of search engine

 is called as black hat seo. Some of the black hat seo techniques are

• Providing Low Quality content or duplicate content on the page

• Getting backlinks from spammed or adult sites.

• Giving keyword stuffed content on the page with background color

• Getting too much backlinks from a single page with different anchor text that targets a single page of your website.

• Cloaking

• Google Bowling etc